Last Updated: April 9, 2026
Informed Medical Decisions, Inc. (dba “InformedDNA”) (“We,” “Us,” or “Our”) provides genomics-enabled clinical and advisory services to payors, life sciences organizations, and health systems. We are committed to protecting the privacy of individuals who engage with us. This Privacy Policy describes how we collect, use, and safeguard information across our website, digital platforms, telephone communications, and in-person interactions (the “Services”). When we handle protected health information (“PHI”) in connection with our clinical services, we do so in compliance with the Health Insurance Portability and Accountability Act (“HIPAA”). For other interactions, we process information in accordance with applicable privacy laws and our internal policies.
WE MAY MODIFY THIS PRIVACY POLICY AT ANY TIME, SO CHECK BACK REGULARLY FOR UPDATES. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE WEBSITE. WE WILL ATTEMPT TO NOTIFY YOU OF ANY MATERIAL CHANGES VIA THE WEBSITE OR THE PLATFORM.
For purposes of this Privacy Policy, “Personal Information” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.
We obtain the categories of Personal Information listed above from the following categories of sources:
Information you provide directly
Information collected automatically:
Third-Party Sources of Personal Information
We may receive Personal Information about you from third parties, depending on how you engage with us and the services we provide. These third-party sources may include:
How We Use Personal Information
We use Personal Information for purposes that are consistent with the context in which it was collected and with applicable laws. These purposes may include:
How We Share Personal Information
We may share Personal Information with third parties when necessary to operate our business, provide our services, or comply with legal and contractual obligations. The categories of third parties with whom we may share Personal Information include:
Affiliates and internal recipients
Service providers and business partners
Legal, regulatory, and compliance-related sharing
Corporate transactions
Analytics and digital advertising
Saving Personal and Family Health Information
Some of our Services may allow you to provide and save Personal Information or health-related information so that you can return later to complete forms, continue an interaction, or access your information. If you choose to save information through these features, you may be asked to create login credentials or provide other authentication information to protect your account.
When you engage in clinical services that involve protected health information (“PHI”), you may be asked to provide information such as contact details, insurance information, or relevant personal or family health history. We use this information to support the clinical services requested by you or your health care provider, including coordinating services, facilitating test orders where applicable, and communicating with you about your care.
How Long We Keep Personal Information
We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal, regulatory, and contractual requirements, and to support our business operations. Retention periods may vary depending on the type of information, the nature of the services provided, and applicable laws or agreements. In some cases, we may retain information for longer periods if required or permitted by law.
We use administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction. While we strive to protect the information we maintain, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
We take steps to help ensure that the Personal Information we process is relevant to its intended use and is maintained in a manner that is accurate and, where necessary, kept up to date. The level of accuracy depends in part on the information you provide, and we encourage you to notify us of any changes to your information.
We use analytics services and targeted advertising cookies in addition to location features that are connected to your use of the Services. We use cookies, web beacons, pixel tags, and other technologies (collectively, “Cookies”) on our Services to automatically collect information that helps us improve the Services and advertise to you. A cookie is a small text file that our Services save onto your computer or device when you use the website.
A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the website and are typically deleted when you exit your web browser. Each time you visit a website that has implemented a persistent cookie, the cookie is renewed, and it will remain active until its predetermined expiration date.
Our online Services may include features provided by social media platforms, such as buttons or tools that allow you to interact with or share content on platforms like Facebook, X (formerly Twitter), Instagram, or others. These features may allow the social media platform to collect information about your device or your interactions with our online Services, including through cookies or similar technologies. The information collected by these platforms is subject to their own privacy policies and settings.
If you are logged into a social media account while using our online Services, the social media platform may associate your activity on our Services with your social media account. We do not control how these platforms collect, use, or share your information.
We may also maintain a presence on social media platforms and may interact with you if you choose to communicate with us through those channels. Any information you provide to us through social media will be handled in accordance with this Privacy Policy, while your interactions with the platform itself are governed by that platform’s privacy practices.
For more information about how social media platforms collect and use data, please review the privacy policies of the platforms you use.
We may aggregate or de-identify Personal Information we collect through our Services and when operating our business. For example, we may aggregate Personal Information to calculate the percentage of users in a particular zip code. Once information or data has been de-identified and/or aggregated, such information is no longer Personal Information.
InformedDNA’s website is not directed at children under 18. If you are under 18, do not use or provide any Personal Information to InformedDNA. If we learn that we have collected or received Personal Information from a child under 18 without parental consent, or if you become aware that we may have such information, alert us immediately at compliance@informeddna.com.
Our online Services may contain links to websites or content operated by third parties. These websites are not controlled by InformedDNA, and this Privacy Policy does not apply to their privacy practices. If you choose to visit a third-party website, any information you provide or that is collected by that website will be governed by the third party’s own privacy policies and terms. We encourage you to review the privacy practices of any third-party website you visit.
If you are a California resident, under California’s Shine the Light Law (California Civil Code Section 1798.83) you have the right to request the following information regarding our disclosure of your Personal Information to third parties for direct marketing purposes: (1) the categories of Personal Information we have disclosed to third parties for their direct marketing purposes during the preceding calendar year; (2) the names and addresses of the third parties that received the Personal Information; and (3) if the nature of the third party’s business cannot be determined from their name, examples of the products or services they marketed. This information may be provided in a standardized form that is not specific to you. You are permitted to obtain this information from us once a year, free of charge. To make such a request, please submit your request in writing to:
Informed Medical Decisions, Inc. (d/b/a InformedDNA)
Attn: Compliance Department
PO Box 491
St. Petersburg, FL 33731
Our Services are operated in the United States and intended for users located in the United States. Like almost every website, our website can be accessed by an international audience. If you are located outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, processed, stored and used in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. In addition, such data may be stored on servers located outside your resident jurisdiction and in jurisdictions which may have less stringent privacy practices than your own.
If you have questions or comments about our privacy practices or this Notice or to request this Notice in another form, contact us at:
Informed Medical Decisions, Inc. (d/b/a InformedDNA)
Attn: Compliance Department
PO Box 491
St. Petersburg, FL 33731
Telephone: (800) 975-4819
Email: compliance@informeddna.com
